YouTube
·
UX Design Lead
·
2017
->
2018
Elevating the experience of premium content across YouTube.
YouTube
·
UX Design Lead
·
2017
->
2018
Elevating the experience of premium content across YouTube.
YouTube
·
UX Design Lead
·
2017
->
2018
Elevating the experience of premium content across YouTube.
YouTube
·
UX Design Lead
·
2017
->
2018
Elevating the experience of premium content across YouTube.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
About The Project
The Problem
YouTube is the center of the universe for video on the internet. But from the beginning, its been optimized for one-off medium length content. So when we began investing heavily in original episodic & long-form programming, we needed to intentionally design for the experience of consuming that type of content.
The Opportunity
Our hypothesis was that premium content deserved to be encompanied by a premium experience. And by creating a distinct experience for our subscribers, we could make our offering more desirable & useful.
Constraints
Working inside of a large institution with a rich legacy of UX patterns is challenging enough, but when you purposely seek to break those patterns to solve for a new use-case, you must move slowly & ensure you works in-sync with every stakeholder.
My Role
As a User Experience Designer at Google, I led interaction design for all of the Premium Original Content surfaces across YouTube. I was responsible for identifying opportunities, designing solutions, and working with the broader team to bring them to fruition.
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I guided interaction design for the evolution of our Premium offering
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I guided interaction design for the evolution of our Premium offering
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I guided interaction design for the evolution of our Premium offering
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I guided interaction design for the evolution of our Premium offering
Worked with our research team to define critical user journeys for our product area. Product decisions were then measured by their impact against these journeys — giving design & research metrics by which to enact change.
Worked with our research team to define critical user journeys for our product area. Product decisions were then measured by their impact against these journeys — giving design & research metrics by which to enact change.
Worked with our research team to define critical user journeys for our product area. Product decisions were then measured by their impact against these journeys — giving design & research metrics by which to enact change.
Worked with our research team to define critical user journeys for our product area. Product decisions were then measured by their impact against these journeys — giving design & research metrics by which to enact change.
Worked with our research team to conduct an ethnographic research trip in Japan to uncover patterns specific to the market and test prototypes with users.
Worked with our research team to conduct an ethnographic research trip in Japan to uncover patterns specific to the market and test prototypes with users.
Worked with our research team to conduct an ethnographic research trip in Japan to uncover patterns specific to the market and test prototypes with users.
Worked with our research team to conduct an ethnographic research trip in Japan to uncover patterns specific to the market and test prototypes with users.
We spent 2 weeks in Tokyo, Japan. Visiting YouTube users in their home — learning about their lifestyle, desires, & video consumption behaviors.
We spent 2 weeks in Tokyo, Japan. Visiting YouTube users in their home — learning about their lifestyle, desires, & video consumption behaviors.
We spent 2 weeks in Tokyo, Japan. Visiting YouTube users in their home — learning about their lifestyle, desires, & video consumption behaviors.
We spent 2 weeks in Tokyo, Japan. Visiting YouTube users in their home — learning about their lifestyle, desires, & video consumption behaviors.
Built prototypes of conceptual features & quality of life improvements for our Premium Subscribers. Aiming to improve the experience as a die-hard YouTube fan.
Built prototypes of conceptual features & quality of life improvements for our Premium Subscribers. Aiming to improve the experience as a die-hard YouTube fan.
Built prototypes of conceptual features & quality of life improvements for our Premium Subscribers. Aiming to improve the experience as a die-hard YouTube fan.
Built prototypes of conceptual features & quality of life improvements for our Premium Subscribers. Aiming to improve the experience as a die-hard YouTube fan.
Lead a cross-functional sprint with stakeholders from across the product area. Utilizing the existing knowledge and organizational learnings of my peers to inform our projects.
Lead a cross-functional sprint with stakeholders from across the product area. Utilizing the existing knowledge and organizational learnings of my peers to inform our projects.
Lead a cross-functional sprint with stakeholders from across the product area. Utilizing the existing knowledge and organizational learnings of my peers to inform our projects.
Lead a cross-functional sprint with stakeholders from across the product area. Utilizing the existing knowledge and organizational learnings of my peers to inform our projects.
Contributed to the evolution of our Premium Content surfaces. Creating visual patterns that were distinct from traditional YouTube content.
Contributed to the evolution of our Premium Content surfaces. Creating visual patterns that were distinct from traditional YouTube content.
Contributed to the evolution of our Premium Content surfaces. Creating visual patterns that were distinct from traditional YouTube content.
Contributed to the evolution of our Premium Content surfaces. Creating visual patterns that were distinct from traditional YouTube content.
Lead interaction design on a new detail page for Premium show & movies. Creating patterns that allowed a user to resume from where they left off, track their progress on episodic content, and view related content like trailers & extras.
Lead interaction design on a new detail page for Premium show & movies. Creating patterns that allowed a user to resume from where they left off, track their progress on episodic content, and view related content like trailers & extras.
Lead interaction design on a new detail page for Premium show & movies. Creating patterns that allowed a user to resume from where they left off, track their progress on episodic content, and view related content like trailers & extras.
Lead interaction design on a new detail page for Premium show & movies. Creating patterns that allowed a user to resume from where they left off, track their progress on episodic content, and view related content like trailers & extras.
Design by the YouTube Gaming Team. The patterns we helped to establish for our detail pages were adopted & evolved by other team across the organization.
Design by the YouTube Gaming Team. The patterns we helped to establish for our detail pages were adopted & evolved by other team across the organization.
Design by the YouTube Gaming Team. The patterns we helped to establish for our detail pages were adopted & evolved by other team across the organization.
Design by the YouTube Gaming Team. The patterns we helped to establish for our detail pages were adopted & evolved by other team across the organization.
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Made an impact across the company.
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Made an impact across the company.
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Made an impact across the company.
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Made an impact across the company.
Identified a gap in our asset creation workflow that created friction & excessive manual labor. So I built an internal tool to automate portions of the process. Giving autonomy to our counterparts.
Identified a gap in our asset creation workflow that created friction & excessive manual labor. So I built an internal tool to automate portions of the process. Giving autonomy to our counterparts.
Identified a gap in our asset creation workflow that created friction & excessive manual labor. So I built an internal tool to automate portions of the process. Giving autonomy to our counterparts.
Identified a gap in our asset creation workflow that created friction & excessive manual labor. So I built an internal tool to automate portions of the process. Giving autonomy to our counterparts.
Worked with our growth team to reduce churn by implementing a post-cancellation recovery flow. The insights gathered went on to motivate retargeting and re-engagement initiatives.
Worked with our growth team to reduce churn by implementing a post-cancellation recovery flow. The insights gathered went on to motivate retargeting and re-engagement initiatives.
Worked with our growth team to reduce churn by implementing a post-cancellation recovery flow. The insights gathered went on to motivate retargeting and re-engagement initiatives.
Worked with our growth team to reduce churn by implementing a post-cancellation recovery flow. The insights gathered went on to motivate retargeting and re-engagement initiatives.
Helped to organize an internal conference that was attended by individuals from across Google products, offices, & countries.
Helped to organize an internal conference that was attended by individuals from across Google products, offices, & countries.
Helped to organize an internal conference that was attended by individuals from across Google products, offices, & countries.
Helped to organize an internal conference that was attended by individuals from across Google products, offices, & countries.