Carefull
·
Design Lead
·
2020
->
2021
Empowering financial caregivers with simplicity, safety, and transparency.
Carefull
·
Design Lead
·
2020
->
2021
Empowering financial caregivers with simplicity, safety, and transparency.
Carefull
·
Design Lead
·
2020
->
2021
Empowering financial caregivers with simplicity, safety, and transparency.
Carefull
·
Design Lead
·
2020
->
2021
Empowering financial caregivers with simplicity, safety, and transparency.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
Aspects of this project are confidential & can’t be displayed publicly. If you’d like to know more about my process, schedule a portfolio presentation.
About The Project
Our Customers
An estimated 45 million Americans are financial caregivers — adult children responsible for the financial well-being of their aging parents. They pay bills, haggle with utilities, plan for their future, and pay for things they need — all while managing their own financial and family life.
Their Problems
Confusing forms, unsustainable spending behavior, inscrutable legal processes, fraud, abuse — caregivers face a broad set of issues, only compounded by the emotional complexity of a shifting power dynamic in their parental relationship.
Constraints
I joined Carefull at the very beginning of its life (employee 2). Velocity was the life-blood of the business, we needed high-conviction design artifacts produced every single day. Our mantra was to understand quickly, ship needed functionality, and iterate relentlessly.
My Role
As the lead designer (and only designer), my responsibilities were broad and intertwined in every portion of our operations. I served as researcher, brand designer, UX designer, UI designer, & front-end developer.
Highlight
I used research to build a deep understanding of our customers & inform product decisions.
Highlight
I used research to build a deep understanding of our customers & inform product decisions.
Highlight
I used research to build a deep understanding of our customers & inform product decisions.
Highlight
I used research to build a deep understanding of our customers & inform product decisions.
Conducted 1:1 qualitative research sessions with financial caregivers to create a ground truth by which to guide product decisions.
Conducted 1:1 qualitative research sessions with financial caregivers to create a ground truth by which to guide product decisions.
Conducted 1:1 qualitative research sessions with financial caregivers to create a ground truth by which to guide product decisions.
Conducted 1:1 qualitative research sessions with financial caregivers to create a ground truth by which to guide product decisions.
Aided our head of growth in the formulation of quantitative studies to better understand our market and larger customer trends.
Aided our head of growth in the formulation of quantitative studies to better understand our market and larger customer trends.
Aided our head of growth in the formulation of quantitative studies to better understand our market and larger customer trends.
Aided our head of growth in the formulation of quantitative studies to better understand our market and larger customer trends.
Built foundational artifacts to give our team insight into the experiences, responsibilities, and needs of our customers.
Built foundational artifacts to give our team insight into the experiences, responsibilities, and needs of our customers.
Built foundational artifacts to give our team insight into the experiences, responsibilities, and needs of our customers.
Built foundational artifacts to give our team insight into the experiences, responsibilities, and needs of our customers.
Conducted synchronous & asynchronous usability tests on our interface touchpoints.
Conducted synchronous & asynchronous usability tests on our interface touchpoints.
Conducted synchronous & asynchronous usability tests on our interface touchpoints.
Conducted synchronous & asynchronous usability tests on our interface touchpoints.
Met with users to understand how our product fit into their life & guide iterations of our offering.
Met with users to understand how our product fit into their life & guide iterations of our offering.
Met with users to understand how our product fit into their life & guide iterations of our offering.
Met with users to understand how our product fit into their life & guide iterations of our offering.
Ran workshops with our founding team to shape our company & product thinking.
Ran workshops with our founding team to shape our company & product thinking.
Ran workshops with our founding team to shape our company & product thinking.
Ran workshops with our founding team to shape our company & product thinking.
Highlight
I crafted a brand that communicates trust, understanding, and a focus on generational bonds.
Highlight
I crafted a brand that communicates trust, understanding, and a focus on generational bonds.
Highlight
I crafted a brand that communicates trust, understanding, and a focus on generational bonds.
Highlight
I crafted a brand that communicates trust, understanding, and a focus on generational bonds.
Our wordmark needed to feel mature & institutional, like a bank, while retaining a sense of approachability and warmth.
Our wordmark needed to feel mature & institutional, like a bank, while retaining a sense of approachability and warmth.
Our wordmark needed to feel mature & institutional, like a bank, while retaining a sense of approachability and warmth.
Our wordmark needed to feel mature & institutional, like a bank, while retaining a sense of approachability and warmth.
Our symbol conveys the idea of independent parts of a family coming together to create a larger whole.
Our symbol conveys the idea of independent parts of a family coming together to create a larger whole.
Our symbol conveys the idea of independent parts of a family coming together to create a larger whole.
Our symbol conveys the idea of independent parts of a family coming together to create a larger whole.
Inspired by the feeling of sorting through the family photo album, we utilized a mixture of modern & archival photos to create a visual motif that evokes ideas of family, generations, and the things that connect them.
Inspired by the feeling of sorting through the family photo album, we utilized a mixture of modern & archival photos to create a visual motif that evokes ideas of family, generations, and the things that connect them.
Inspired by the feeling of sorting through the family photo album, we utilized a mixture of modern & archival photos to create a visual motif that evokes ideas of family, generations, and the things that connect them.
Inspired by the feeling of sorting through the family photo album, we utilized a mixture of modern & archival photos to create a visual motif that evokes ideas of family, generations, and the things that connect them.
Built supporting material to extend our brand off the screen.
Built supporting material to extend our brand off the screen.
Built supporting material to extend our brand off the screen.
Built supporting material to extend our brand off the screen.
Helped guide the creation of educational content.
Helped guide the creation of educational content.
Helped guide the creation of educational content.
Helped guide the creation of educational content.
Designed & built all aspects of our website. I assembled templates & styles in Webflow to enable our marketing team to independently test & evolve our communication efforts over time.
Designed & built all aspects of our website. I assembled templates & styles in Webflow to enable our marketing team to independently test & evolve our communication efforts over time.
Designed & built all aspects of our website. I assembled templates & styles in Webflow to enable our marketing team to independently test & evolve our communication efforts over time.
Designed & built all aspects of our website. I assembled templates & styles in Webflow to enable our marketing team to independently test & evolve our communication efforts over time.
Highlight
Designed every experience touchpoint across the service in lock-step with engineering, business, & growth.
Highlight
Designed every experience touchpoint across the service in lock-step with engineering, business, & growth.
Highlight
Designed every experience touchpoint across the service in lock-step with engineering, business, & growth.
Highlight
Designed every experience touchpoint across the service in lock-step with engineering, business, & growth.
Uncovered user journeys, mapped flows, built wireframes, and constructed prototypes to shape our product.
Uncovered user journeys, mapped flows, built wireframes, and constructed prototypes to shape our product.
Uncovered user journeys, mapped flows, built wireframes, and constructed prototypes to shape our product.
Uncovered user journeys, mapped flows, built wireframes, and constructed prototypes to shape our product.
Used quantitative & qualitative data from our customers to iterate and ship constant UX improvements.
Used quantitative & qualitative data from our customers to iterate and ship constant UX improvements.
Used quantitative & qualitative data from our customers to iterate and ship constant UX improvements.
Used quantitative & qualitative data from our customers to iterate and ship constant UX improvements.
Designed every screen & state of the Carefull App. An experience that gives children increased insight into the financial life of their parent.
Designed every screen & state of the Carefull App. An experience that gives children increased insight into the financial life of their parent.
Designed every screen & state of the Carefull App. An experience that gives children increased insight into the financial life of their parent.
Designed every screen & state of the Carefull App. An experience that gives children increased insight into the financial life of their parent.
Users receive timely alerts so that they can worry less and insure things are going smoothly.
Users receive timely alerts so that they can worry less and insure things are going smoothly.
Users receive timely alerts so that they can worry less and insure things are going smoothly.
Users receive timely alerts so that they can worry less and insure things are going smoothly.
The app provides a set of intelligent alerts that look for patterns in their financial behavior and calls out when there may be an issue.
The app provides a set of intelligent alerts that look for patterns in their financial behavior and calls out when there may be an issue.
The app provides a set of intelligent alerts that look for patterns in their financial behavior and calls out when there may be an issue.
The app provides a set of intelligent alerts that look for patterns in their financial behavior and calls out when there may be an issue.
Designed email template to keep our messaging with users on brand and effective.
Designed email template to keep our messaging with users on brand and effective.
Designed email template to keep our messaging with users on brand and effective.
Designed email template to keep our messaging with users on brand and effective.
Built and managed our design component system to insure consistency and easy iteration. Worked closely with engineers & contributed directly to our React Native codebase.
Built and managed our design component system to insure consistency and easy iteration. Worked closely with engineers & contributed directly to our React Native codebase.
Built and managed our design component system to insure consistency and easy iteration. Worked closely with engineers & contributed directly to our React Native codebase.
Built and managed our design component system to insure consistency and easy iteration. Worked closely with engineers & contributed directly to our React Native codebase.