How do you build an adaptable identity and robust user experience for an evolving company?
Strictly Import Motorsports is a garage and performance shop based out of Kalamazoo, Michigan. Over the last few years they have been growing exponentially, and with this growth many aspects of their business had to quickly mature to support this growth.
In the fall of 2014, they approached me and proposed their ideas. They had three main goals: A name change from Strictly Import Motorsports to Strictly Performance Motorsports, an ecommerce and Point of Purchase solution, and a new brand identity to support their new name and company direction.
Project lead, Web design, & Development.