The Question.
How do you build a compelling and interwoven story that communicates across many mediums?
Throughout 2015, John Nichols, an artist and musician based out of Miami, created and produced his debut EP, Beach. During this process, John connected with Jeen, a friend and talented photographer, and proposed the idea of creating a visual story to accompany the release of his EP.
Jeen approached me and the three of us began to discuss the potential of the project. John is an incredibly talented musician, and the nicest guy to work with, so we quickly said yes. Our first step was to assemble a team that could handle the various needs of our project.
The Team.
Me
Project lead
Jeen Na
Concept Development & Photography
Aaron Covrett
Design & VFX
Isaac Taracks
3D Modeling & Animation
Social Media.
Throughout our entire production process, we made it a key goal to release elements of the the project sequentially. Over a two month period, we slowly built the narrative across platforms and mediums. This build up helped to premote the release of his album and give his brand a unique and curated look.
2 months to release.
Photography
10 days to release.
Poster Series
2 days to release.
Beach Prologue
1 day to release.
Music Video